Last Updated: July 2, 2026

Howard County Luxury Homes ("we," "us," or "our") operates the website howardcountyluxuryhomes.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website. Please read this Privacy Policy carefully. By using our Website, you consent to the practices described in this policy.

1. Information We Collect

1.1 Personal Information You Provide

We may collect personal information that you voluntarily provide to us when you use our Website, including but not limited to:

  • Contact Information: Name, email address, and any message content you submit through our contact forms or footer contact forms.
  • Subscription Information: Name and email address when you subscribe to our email newsletter or market updates.
  • Inquiry Information: Property preferences and cart selections stored locally in your browser, along with any information you provide during checkout inquiries.
  • Communication Records: Records of correspondence when you contact us via email or through Website forms.

1.2 Automatically Collected Information

When you visit our Website, certain information may be collected automatically by your browser and our systems, including:

  • Device Information: Browser type and version, operating system, device type, and screen resolution.
  • Usage Data: Pages visited, time spent on pages, links clicked, referring website addresses, and date and time of visits.
  • Location Data: General geographic location derived from your IP address (city and state level, not precise location).
  • Local Storage Data: Property cart contents stored in your browser's local storage for cart functionality.

1.3 Cookies and Similar Technologies

We may use cookies, web beacons, and similar tracking technologies to enhance your experience on our Website. Cookies are small data files stored on your device that help us remember your preferences and understand how you use our site. You can control cookie settings through your browser preferences. Disabling cookies may affect certain Website features, including cart functionality that relies on local storage.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide, operate, and maintain our Website and services
  • To respond to your inquiries, contact requests, and customer service needs
  • To process property inquiry cart submissions and connect you with our real estate representatives
  • To send you email newsletters, market updates, and promotional communications (with your consent)
  • To personalize your experience and deliver content relevant to your interests
  • To analyze usage patterns and improve our Website, services, and user experience
  • To detect, prevent, and address technical issues, fraud, and security concerns
  • To comply with legal obligations and enforce our Terms of Service
  • To send administrative information, such as updates to our policies or changes to our services

3. Legal Basis for Processing

We process your personal information based on the following legal grounds:

  • Consent: When you subscribe to our emails, submit contact forms, or voluntarily provide information.
  • Contractual Necessity: When processing is necessary to respond to your inquiries or provide requested services.
  • Legitimate Interests: When processing is necessary for our legitimate business interests, such as improving our Website and preventing fraud, provided these interests do not override your rights.
  • Legal Compliance: When processing is required to comply with applicable laws and regulations.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information in the following circumstances:

  • Service Providers: With trusted third-party vendors who assist us in operating our Website, conducting business, or servicing you, provided they agree to keep your information confidential and use it only for the purposes we specify.
  • Real Estate Partners: With cooperating brokers, lenders, inspectors, and other professionals involved in facilitating real estate transactions you initiate through our services.
  • Legal Requirements: When required by law, regulation, legal process, or governmental request, or to protect our rights, privacy, safety, or property.
  • Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction.
  • With Your Consent: When you have given us explicit permission to share your information for a specific purpose.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Contact form submissions and inquiry records are typically retained for three (3) years unless a longer retention period is required by law or ongoing business needs. Email subscription data is retained until you unsubscribe or request deletion. Cart data stored in your browser's local storage persists until you clear your browser data or complete a checkout inquiry.

6. Data Security

We implement appropriate technical and organizational security measures designed to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include secure data transmission protocols, access controls, and regular security assessments. However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security.

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete personal information.
  • Deletion: Request deletion of your personal information, subject to certain exceptions.
  • Opt-Out: Unsubscribe from marketing emails at any time using the link in our emails or our unsubscribe page.
  • Data Portability: Request a copy of your data in a structured, commonly used format.
  • Restriction: Request restriction of processing of your personal information in certain circumstances.
  • Objection: Object to processing of your personal information based on legitimate interests.

To exercise any of these rights, please contact us at info@howardcountyluxuryhomes.com. We will respond to your request within thirty (30) days. We may need to verify your identity before processing your request.

8. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete personal information, and the right to opt-out of the sale of personal information. We do not sell personal information as defined by the CCPA. California residents may designate an authorized agent to make requests on their behalf by providing written authorization.

9. Virginia Consumer Data Protection Act (VCDPA)

If you are a Virginia resident, you have rights under the Virginia Consumer Data Protection Act, including the right to access, correct, delete, and obtain a copy of your personal data, as well as the right to opt out of targeted advertising, sale of personal data, and profiling. To exercise these rights, contact us using the information provided below.

10. Children's Privacy

Our Website is not intended for children under the age of eighteen (18). We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18 without parental consent, we will take steps to delete that information promptly. If you believe we have collected information from a child under 18, please contact us immediately.

11. Third-Party Websites

Our Website may contain links to third-party websites, including social media platforms, mortgage calculators, and mapping services. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party websites you visit.

12. International Users

Our Website is operated in the United States and intended for users within the United States. If you access our Website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located. By using our Website, you consent to the transfer of your information to the United States.

13. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Our Website does not currently respond to DNT signals. However, you can control tracking through your browser settings and cookie preferences.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a revised "Last Updated" date. We encourage you to review this Privacy Policy periodically. Your continued use of the Website after changes are posted constitutes your acceptance of the updated policy.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Howard County Luxury Homes
Email: info@howardcountyluxuryhomes.com
Website: howardcountyluxuryhomes.com

For unsubscribe requests, you may also visit our dedicated Unsubscribe page.